Friday, May 20, 2005

New Sales Techniques for Pre-Owned Jewelry

Preliminary Reports for everyone !!
Until now, our preliminary fine jewelry reports have been available only to those in the resale trade,i.e. antique stores, pawn brokers, etc. because these reports are not for insurance purposes, but to facilitate a sale of pre-owned jewelry. Now, with the prevalence of E-marketing and those who consign, we have decided to offer this service directly to the public. Our Preliminary Fine Jewelry Report gives the prospective buyer the metal identity of the item, stone identity, estimated weights for diamonds, color, clarity etc. in a compact form with color photograph. A realistic retail value places the article in perspective for an informed decision. This an abbreviated report not for insurance, but for verification and relative
value. The cost is $40 by appointment/down to $30 in quantity with 3-5 day turnaround.

CD Support Services for pre-owned jewelry now include high resolution CD burned
photographs to include in your advertising. Our detailed photos help the client visualize their upcoming purchase or archive items for future use. Add from $15 to your existing service. Can also be used to compliment your fine jewelry appraisal by putting everything on CD.

Want to Sell? Our brochure will be available soon
Our newly revised “What You Need To Know About Selling Your Fine Jewelry” gives the layperson insight into the realities of marketing fine jewelry and the various methods available to them. Information for private sale, auctions, E-trading, print media plus possible tax implications. Click on Selling Your Jewelry or call for this updated brochure.

Who's Appraising Your Jewelry? (op-ed with Ted)

If you want to appraise real estate, youneed a special license. If you want to appraise jewelry, just print a business card.
When I got into the business of appraising jewelry over twenty-five years ago, no special licensing was required to place value to someone’s jewelry. Today, little has changed. Appraisers of fine jewelry abound, some willing to do anything to acquire business - and I mean anything.
NGL has given up enough business over the years to support many “appraisers” who don’t really care what value goes on an item - just so they can profit by the transaction. I keep seeing appraisals up to eight times the jeweler’s cost—a bit high considering today’s competitive market, don’t you think? Since NGL does not cater to all elements of the jewelry industry, we loose business to those who do, but retain an integrity to the remaining jewelers who believe in honest representations to their clients.
Many appraisers also deal in jewelry on the side (or up front). Not illegal, not even immoral except when they represent themselves as “independent”. And ours isn’t an isolated industry. Appraisers and agents in other fields routinely enter into transactions over the articles they examine, but I think that smacks of conflict- of-interest.
Am I ever tempted to sell to the public, especially after seeing the rip-offs I do? Sure. I could make a lot more money than I do now, but feel I would impugn my integrity to the industry and the public as an independent appraiser. If I do ever cross over, I will be up front about it.
As the Northwest’s first independent fine jewelry appraisal laboratory and one of the few that doesn’t sell jewelry, NGL takes pride in offering uncompromised appraisal services for insurance, estate and other legal purposes. I hope that matters to you.